CASE 01 · Early Demo · Jun 2026 - Present
Afterhey
Local events and in-person social connections

My role
Marketing lead contributor; AI-assisted prototyping
Researching local event and social needs, developing content and event plans, and using AI-assisted coding to build the homepage and core-function Demo.
Project context, contributions and deliverables
Context
The product focuses on discovering local activities and meeting people offline. Its public homepage introduces activities, interest collection and product entry points to explain the experience. The project remains at an early Demo stage.
My contributions
- Conducted user research into local activities and social needs, organizing feedback to inform product messaging and content planning.
- Planned promotional content and activities, advanced video and social media promotion, and reviewed feedback and available data.
- Used AI-assisted coding (Vibe Coding) to create the homepage and core-function prototype, with GPT image tools for page and promotional assets.
Deliverables
- Accessible product homepage and core-function Demo
- Page and promotional visual assets
- Content promotion, event planning and feedback review
An early product prototype is available for demonstration, with marketing content and user feedback work continuing. The case presents personal contributions and current deliverables; user scale and conversion improvements have not been verified.

